Media coverage
The tournament is the world's third largest (with only the FIFA World Cup and the Summer Olympics exceeding it), being televised in over 200 countries to over 2.2 billion television viewers.[1][2][46][47] Television rights, mainly for the 2011 and 2015 World Cup, were sold for over US$1.1 billion,[48] and sponsorship rights were sold for a further US$500 million.[49] The 2003 Cricket World Cup matches were attended by 626,845 people,[50] while the 2007 Cricket World Cup sold more than 672,000 tickets and recorded the highest ticketing revenue for a Cricket World Cup.[51][52]
Successive World Cup tournaments have generated increasing media attention as One-Day International cricket has become more established. The 2003 World Cup in South Africa was the first to sport a mascot, Dazzler the zebra. An orange raccoon-like creature known as Mello was the mascot for the 2007 Cricket World Cup.[53]
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